Monday, August 13, 2012

{All aboard!}

Have I ever told you that I once traveled on the Orient Express? 

Beginning in Bangkok I slowly choo-chooed past the rice fields, villages and the legendary River Kwai of Thailand, to the sparkling bazaars, temples and blue mosques of Malaysia's colonial city of Georgetown, Penang. The train was luxe. The Pullman Cabin came with my own tiny bathroom, crisp white sheets and a campy Thai steward who kept me rich in fresh flowers, Boh tea and fits of laugh attacks.

Thinking back on that trip I like to envision myself as one of the models aboard the Louis Vuitton Express. 

Marc Jacobs is such an artistic genius.

As Louis Vuitton's Creative Director he conceived a grand locomotive which rolled into the Louvre during fashion week last March in Paris ceremoniously launching the Fall/Winter Louis Vuitton campaign. Inside this opulent train were 48 models ready to walk the runway with their male porter counterparts carrying the new LV collection behind them. With the show's success dazzling buyers and critics, the creative team decided to mark the opening of their new Shanghai store in similarly over the top fashion. Chronicled by photographer and film maker Todd Selby, the train traversed France, Germany, Poland, Belarus, Russia and Mongolia reaching it's final destination last month and celebrating the brand's first brick and mortar on China's mainland by recreating the Paris show. (Chinese fashion industry insiders response? They went ape shit over it).

Taking the elements of the Paris show one last step, Marc Jacobs has collaborated with photographer Steven Meisel to produce print ads now running in magazines, style columns and billboards. On print the campaign relies on vintage inspired sepia tones and a glimpse of the glamorous days of train travel. Ultimately these advertisements are a reminder of what the Louis Vuitton brand was built upon: a tradition of luxury travel.   

The Fall/Winter Louis Vuitton collection is just the right aesthetic for the Butter fan. The combination of hand stitched rich brown leather with shiny gold, brown and clear sequins--now that is what earthy glam is all about.

Follow the Louis Vuitton Express journey by clicking here...LV Train Map

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